Supilova - Visual identity

Supilova 18 is a project of the company MP Development which refers to the arrangement / renovation of the old building near Radnička street in Zagreb, both the exterior and the interior of all apartments that have been converted into luxury ones.

The inspiration for the visual identity came from the highly contrasting letter S. The letter ends, serifs, have an association with the historical, while the discontinuity of the letter is associated with luxury, modernism - "less is more" functionality. The number "18" is in the circle that enters the letter S, which makes the two elements more compact.