Visual identity and app design for Appokrat –  digital medical adviser

The concept of the logo is based on the reduction of the contrasting letter "a", where it was intended to associate the circle in the sign with "person" / "Individual" while the element that bends its position above the circle and continues, associates with "protection". That element is in the gradient thus being associated with the wide range of services that Appokrat as an online medical advisor offers.

Art direction and graphic design in Creative communications agency